BRANDING

Brief: Dr. McKnight is an author, educator, and consultant. She needed branding that reflected her multi-disciplinary approach to literacy for her company Engaging Learners. 

The Design: The animated logo incorporates some of the approaches Dr. McKnight takes to developing literacy, furthering the idea that words aren't the only way to engage learners Like Dr. McKnight, the color scheme is fun and bright while remaining professional. 

The logo influences Katie's entire brand. After developing the logo I also created her website, business cards, stationery, and program logos, as well as helping develop the look of many of her resources, materials, and book covers. 

"I also need to thank Anna Johnson, who helped me discover the graphic possibilities of my ideas. Anna can make sense of my most muddled drawings and ideas and turn them into beautiful artistic representations."

-Katherine McKnight
(The Elementary Teacher's Big Book of Graphic Organizers: Acknowledgements)